Annemarie Gerards
Project Manager, The Netherlands
Annemarie Gerards is project manager at NBTC, the national destination management organisation of and for the Netherlands, where she focuses on destination development and sustainable tourism.
She works to drive innovation and stimulate sustainable development across Destination Netherlands. NBTC provides a national vision for tourism based on knowledge and insights, connecting cities, regions, businesses and governments to ensure tourism contributes to prosperity and well-being for all Dutch residents. As part of this work, she is involved in developing agro-tourism initiatives that connect agriculture and tourism, strengthening rural economies and creating meaningful experiences around the Dutch landscape and food culture.
Previously, Annemarie was team manager for marketing/sales and pr at Keukenhof Flower Exhibition and International Horticultural Exhibition Floriade Expo 2022. She studied Management and Public Relations at Breda University of Applied Sciences.