Caroline Millar
Sector Lead
Caroline has worked with others to raise the profile of agritourism as a significant opportunity for Scotland since 2008.
Caroline Co-Chairs the National Strategy Implementation Board for Agritourism in Scotland alongside Mairi Gougeon, Cabinet Secretary for Rural Affairs and the Islands and alongside Alison Younger and Riddell Graham, represents the interests of private sector businesses on this board. Caroline also undertakes work to co-ordinate the development of the sector working with partners between meetings.
In 2020 Caroline helped to set up Scottish Agritourism as a sector body and has worked for the past three years to develop the organisation, recently standing down from the core day to day activity with Laura Paterson promoted to the role of Head of Brand and Stakeholder Engagement. Caroline is on the board of Scottish Agritourism.
In 2012 Caroline undertook the Scottish Enterprise Rural Leadership Programme and along with three others, developed the concept of “Go Rural” to help encourage City dwellers into the countryside and on to farms. At the same time, Caroline undertook a Nuffield Scholarship to study agritourism in 10 countries. Caroline was awarded the Bullock Award in 2021 for the Nuffield Scholar who has made the most significant contribution to agriculture since the scholarship was undertaken, for her work on agritourism.