Chadley Hollas
Consultant
Chadley Hollas grew up working a small beef cattle operation in Central Texas, and his life has been shaped by these experiences since.
Chadley is the founder and Principal of Cultivating Tourism, a boutique consulting practice focused on building resilient tourism models that support communities and celebrate working landscapes, local food systems, and sustainable livelihoods. Before working in agritourism, Chadley built a diverse career in hospitality and tourism spanning hotels, large-scale events, and destination marketing both in the US and abroad. He later ran a farmstead goat dairy outside Austin, Texas, with his wife, and has spent years working alongside agritourism operators across the United States.
Chadley has been a central figure in building the agritourism support ecosystem in the United States, co-leading federally funded projects that bring together leading scholars and practitioners from all corners of the US. He has played a key role in developing national networks, leading research, and creating educational programs that serve farmers and ranchers, agritourism service providers, and policymakers across the country. Chadley is also the Founding Secretary of the Global Agritourism Network, where he has provided operational and strategic leadership that has kept the network growing since its founding.
Chadley is based in Athens, Georgia, where he is also completing a PhD in Forestry and Natural Resources at the University of Georgia. Chadley spends as much time as possible with his wife, two sons, and his two (now-retired) farm dogs.