Jillian McEwan
Lunan Bay Farm
Dr Jillian McEwan is Director of Lunan Bay Farm, a regenerative goat farm on the Angus coast in North East Scotland, which she runs with her husband, Neil. Together, the McEwans are pioneering the return of homegrown Scottish cashmere, producing regenerative cashmere fibre from their herd of Cashmere goats, the first commercial Scottish cashmere initiative of its kind in 30 years.
Since launching visitor experiences in 2022, Lunan Bay Farm has developed into a distinctive agritourism business, combining regenerative agriculture, luxury textiles, animal encounters, private dining experiences and rural storytelling. Its sell-out flagship Goats in Coats Easter event welcomed 3,000 visitors over four days in 2026. Jillian has also developed premium small-group Scottish Cashmere Farm to Fibre Experiences for the luxury and textile tourism markets, connecting visitors directly with the journey from goat to garment. Lunan Bay Farm is a member of the Core Community Group for Scotland’s Agritourism Monitor Farms Programme. Jillian brings a practical farmer’s perspective to emerging trends in experience-led retail, regenerative tourism, luxury rural experiences and authentic farm-based storytelling.
Lunan Bay Farm is a member of the Core Community Group for Scotland’s Agritourism Monitor Farms Programme.