Justin Reid
Tripadvisor
Justin has been at Tripadvisor heading up destination marketing initiatives since 2014. In the past 3 years his remit has expanded from EMEA to all markets outside the US. A firm believer in content marketing and top of the funnel inspiration, Justin has worked with many destinations over the years including, of course, one of his favourite destinations in the world – Scotland ! Outide of work Justin is a keen runner and avid Ireland rugby fan – though Scotland is firmly his second favourite !