Katarzyna Jämsä
Finlandia SPOT, Finland
Katarzyna Jämsä is a researcher, educator, and rural entrepreneur passionate about integrating agritourism, outdoor education, and sustainable community development. She worked for 18 years at Centria University of Applied Sciences in Finland, first as Head of the International Relations Office and later as Director of International Projects. Currently, she lectures and conducts research in Poland, where she is pursuing a PhD at Poznań University of Technology on “Models of Marketing Competence Management in the Rural Tourism Sector for the Development of Outdoor Education.”
Together with her Finnish husband, she runs Finlandia SPOT, an agritourism farm near Poznań that offers outdoor education programs for children, families, and teachers. She is the author of practical guides for implementing outdoor education in Polish schools and kindergartens, including the Good Practice Handbook, Guide for School Directors, and Outdoor Education Implementation Manual, as well as several international scientific articles. As a mother of three, she combines family life with her mission to promote nature-based learning, cross-cultural collaboration, and sustainable rural entrepreneurship across Poland and Europe.